Week of December 11, 2010
ColaLifeSimon Berry, founder of ColaLife.
Description
Do you remember the 1970s marketing slogan "Coke adds life"? There may be some truth to the phrase, if Simon Berry's project grows as he hopes it will.
When Berry was working in Africa, he saw firsthand the drastic shortage of medicine to treat simple illnesses such as diarrhea. In stark contrast, he noticed that Coca-Cola made its way to even the most remote villages. And so the idea of ColaLife was born.
Berry joins Peggy Wehmeyer to discuss this simple solution to a challenging problem.